Are you interested in creating Sports Medicine Content?
Todd Sabol's niche is Instagram. You can find him @ToddSportsMed
Calista Kelly creates for PhysicalTherapy.com where she is the managing editor.
I host the Sports Medicine Broadcast.
Sponsored by: Blubrry Podcasting – Launch your Podcast the Blubrry Way
Why do we do it?
Each of us creates content to grow patient care. We work out of our strengths to improve our chosen profession. But all that is useless if you are not authentic.
Todd says – Do it because it helps others and spreads positivity in a world that looks for negativity.
Where do you get started?
Calista Kelly, managing editor fo PhysicalTherapy.com, says these are her normal places when looking for content creation:
- Online searches
- Local and national conferences
- Networking with presenters
- Course evaluations
She likes for all courses to start is with the learning objectives to keep course concise and congruent.
Sports Medicine content needs to be impactful immediately.
Presenters need to be knowledgable about the subject but also be able to speak well and make adjustments on the fly.
Todd Sabol agrees and adds to just start posting and not worry about being perfect. If you are passionate and look to serve others then you are going to have people who mock you but that's ok
What holds people back from Creating Sports Medicine Content?
Physical Therapy, like Athletic Training, is so broad that the first set of courses were really hard to determine. They did not want to leave out some folks. As they have grown they have gotten deeper into niche markets and courses.
Remember to ask “How can I add value?”
Focus on one idea or technique at a time
Todd figured out he needed a calendar to mix things up. Without this, he would create only one type of Instagram post.
Finding what people want can be really hard as well.
How to Create “Great” content?
Great is subjective, because it’s not what you want to talk about, it’s what the consumer wants.
Everything needs to be cohesive – start with course objective or learner outcomes and then work from those.
How do you know what people want when creating content?
- Course evals – look for repeat answers
- How packed courses are at the conference
- Watch behavior
- What are hot topics
- Look at social media
Know the nature of each platform
Facebook sees a lot of clinical questions
Twitter seems to be a lot of posts without as much clinical reasoning
Instagram – appeals to the younger crowd and people looking for quick information
Think about the consumer you are appealing to.
TikTok is almost always 15secs – mostly younger audience.
What are your most important factors in getting your content out there?
Appeal to the need for authentic human connection.
Tips for maximizing your own digital learning time:
Do it on personal time…maybe exercising or grocery store
Todd likes to just search for it, usually on Instagram. He will normally test the exercises out on himself several times before using them with patients.
Do your own research and clinical reasoning
Video the client on their phone and say here is your home exercise program. This is great as they will be able to hear your verbal coaching as well.
Get the most by picking what you specifically want to learn, not just taking a course because it is there.
If that course does not cover it find a different one.
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Calista Kelly – firstname.lastname@example.org
Todd Sabol – @toddsportsmed on social media
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