Tag Archives: Physical Therapy

Creating Sports Medicine Content – 612

Are you interested in creating Sports Medicine Content?

Todd Sabol's niche is Instagram. You can find him @ToddSportsMed

Calista Kelly creates for PhysicalTherapy.com where she is the managing editor.

I host the Sports Medicine Broadcast.

Sponsored by: Blubrry Podcasting – Launch your Podcast the Blubrry Way

Creating Content; Todd Sabol; @ToddSportsMed

Why do we do it?

Each of us creates content to grow patient care. We work out of our strengths to improve our chosen profession. But all that is useless if you are not authentic.

Todd says – Do it because it helps others and spreads positivity in a world that looks for negativity.

Where do you get started?

Calista Kelly, managing editor fo PhysicalTherapy.com, says these are her normal places when looking for content creation:

  • Online searches
  • Local and national conferences
  • Networking with presenters
  • Course evaluations

She likes for all courses to start is with the learning objectives to keep course concise and congruent.

Sports Medicine content needs to be impactful immediately.

Presenters need to be knowledgable about the subject but also be able to speak well and make adjustments on the fly.

Todd Sabol agrees and adds to just start posting and not worry about being perfect. If you are passionate and look to serve others then you are going to have people who mock you but that's ok

What holds people back from Creating Sports Medicine Content?

Physical Therapy, like Athletic Training, is so broad that the first set of courses were really hard to determine. They did not want to leave out some folks. As they have grown they have gotten deeper into niche markets and courses.

Remember to ask “How can I add value?”

Focus on one idea or technique at a time

Todd figured out he needed a calendar to mix things up. Without this, he would create only one type of Instagram post.

Finding what people want can be really hard as well.

How to Create “Great” content?

Great is subjective, because it’s not what you want to talk about, it’s what the consumer wants.

Everything needs to be cohesive – start with course objective or learner outcomes and then work from those.

How do you know what people want when creating content?

  • Course evals – look for repeat answers
  • How packed courses are at the conference
  • Watch behavior
  • What are hot topics
  • Look at social media

Know the nature of each platform

Facebook sees a lot of clinical questions

Twitter seems to be a lot of posts without as much clinical reasoning

Instagram – appeals to the younger crowd and people looking for quick information

Think about the consumer you are appealing to.

TikTok is almost always 15secs – mostly younger audience.

What are your most important factors in getting your content out there?

Appeal to the need for authentic human connection.

Tips for maximizing your own digital learning time:

Do it on personal time…maybe exercising or grocery store

Todd likes to just search for it, usually on Instagram. He will normally test the exercises out on himself several times before using them with patients.

Do your own research and clinical reasoning

Video the client on their phone and say here is your home exercise program. This is great as they will be able to hear your verbal coaching as well.

Get the most by picking what you specifically want to learn, not just taking a course because it is there. 

If that course does not cover it find a different one.

Call to Action

Follow Todd on Instagram and get your one free course on PhysicalTherapy.com by clicking the link.

And get your free 30 days with Blubrry by using the code BLU008

Watch the Facebook Live

Creating Sports Medicine Content

Online CEus, Instagram Tutorials, Podcasts. Creating content that is relevant and helpful to the Sports Medicine Professional is an exciting opportunity for us to grow.Join Calista Kelly of PhysicalTherapy.com and Todd Sabol from Sports Med Discussion as they share how they do what they do.

Posted by Sports Medicine Broadcast on Tuesday, January 28, 2020

Contact Us:

Calista Kelly – ckelly@physicaltherapy.com

Todd Sabol – @toddsportsmed on social media

Jeremy Jackson – click the about page on Sports Medicine Broadcast

Support the Sponsors

Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

PhysicalTherapy.com; 1freecourse; continued; creating content; Calista, Kelly

Hip Preservation Program Interview – 370

Chris Juneau, DPT, SCS, CSCS continues to discuss the hip preservation program.

Google Drive folder containing slides from Memorial Hermann Sports Medicine Update.

Frio Hydration provides Superior Hydration products and is the official hydration provider of the Sports Medicine Broadcast

Tell them the Sports Medicine Broadcast sent you and receive some special deals on custom graphics or a solar panel.
 
Need more CEUs try: The ATVantage Podcast for free or my affiliate link with MedBridge to save a bunch
 
is literally giving away money to listeners of the Sports Medicine Broadcast

Hip Preservation Program – 369

Chris Juneau, DPT, SCS, CSCS
Frio Hydration provides Superior Hydration products and is the official hydration provider of the Sports Medicine Broadcast
Tell them the Sports Medicine Broadcast sent you and receive some special deals on custom graphics or a solar panel.
Need more CEUs try: The ATVantage Podcast for free or my affiliate link with MedBridge to save a bunch
Previous episode with Chris Juneau:

Introduction to Dry Needling with Michael Connors – 301

Michael's Slides
Bubba and I took a road trip to South Padre Island to cover SPATS hosted by the Valley Athletic Trainer’s Association.  We recorded the sessions and interviewed almost all of the speakers.  Some of the recordings pick up noise, but this is a live event.
All the lectures and handouts will be uploaded to Google Drive.
Once the school year resumes we will return to our regular format.
Thanks to
Robbie McFarlin @ FrioHydration.com
Bubba Wilson – my driving buddy
Jazmin Dozal  Nicole Cascia and several others for the contributions.
Also be sure you are signed up for the SMB Email List as there will be codes and prizes given out from that list for our partnership with SchoolHealth.com
SPATS is truly an awesome conference.  If you want to relax and learn and enjoy networking, camaraderie and island life, I highly recommend checking this out for yourself. Use the coupon code “SMB” and see if it gets you a discount.

Biodex Protocols with Kevin Maloney – 211

http://www.naturaltouchrehabilitation.com/Biodex.html

http://www.naturaltouchrehabilitation.com/Biodex.html

Biodex is a great tool to help solve the puzzle.  for most Athletic Trainers in the Secondary Setting it s not an option to have one in school.  However Kevin suggests speaking with the Doctor and Physical Therapist and see if they can not work out an à la carte script for using the equipment

Contact: Kevin.Maloney@MemorialHermann.org
Twitter: @PHSSportsMed

Lumbar Rehab in the ATR interview Duncan – 168

We are broadcasting live and interviewing the speakers of the Memorial Hermann's Sports Medicine Update.  Some of the recordings pick up noise, but this is a live event.


We plan to release the lecture and then the interview.  Through the course of the summer the podcasts will be shorter, more frequent, and a lot more raw (less editing).


All the lectures and handouts have been uploaded and are now available on Google Drive.  
Go to www.drive.google.com and sign-in using the following:

Username:  sportsmedupdate2015@gmail.com
Password:  sportsmed

Once the school year resumes we will return to our regular format.

Thanks to @rrmarley   @UofHMAT   @DYoung_ATC   FrioHydration.com  @DozalJazmin Bill Hale, Ryan Collins and several others for the contributions.

Also be sure you are signed up for the SMB Email List as there will be codes and prizes given out from that list for our partnership with SchoolHealth.com

 

Lumbar rehab in the Athletic Training Room Lecture – Duncan – 167

We are broadcasting live and interviewing the speakers of the Memorial Hermann's Sports Medicine Update.  Some of the recordings pick up noise, but this is a live event.

We plan to release the lecture and then the interview.  Through the course of the summer the podcasts will be shorter, more frequent, and a lot more raw (less editing).

All the lectures and handouts have been uploaded and are now available on Google Drive.
Go to www.drive.google.com and sign-in using the following:

Username:  sportsmedupdate2015@gmail.com
Password:  sportsmed

Once the school year resumes we will return to our regular format.

Thanks to @rrmarley   @UofHMAT   @DYoung_ATC   FrioHydration.com  @DozalJazmin Bill Hale, Ryan Collins and several others for the contributions.

Also be sure you are signed up for the SMB Email List as there will be codes and prizes given out from that list for our partnership with SchoolHealth.com

 

ACL Rehab Update with Ryan Collins – Lecture – 151

We are broadcasting live and interviewing the speakers of the Memorial Hermann's Sports Medicine Update.  Some of the recordings pick up noise, but this is a live event.

I will release the lecture and then the interview.  Through the course of the summer the podcasts will be shorter, more frequent, and a lot more raw (less editing).

All the lectures and handouts have been uploaded and are now available on Google Drive.  Go to www.drive.google.com and sign-in using the following:

Username:  sportsmedupdate2015@gmail.com

Password:  sportsmed

 

Once the school year resumes we will return to our regular format.

Thanks to @rrmarley   @UofHMAT   @DYoung_ATC   FrioHydration.com  @DozalJazmin Bill Hale, Ryan Collins and several others for the contributions.

Also be sure you are signed up for the SMB Email List as there will be codes and prizes given out from that list for our partnership with SchoolHealth.com

 

In-Season Shoulder Conditioning with Ron Johnson – 99

In-Season Shoulder Conditioning with Ron Johnson – 99

Thanks to Morgan Wilson Music for allowing us to use parts of her songs.

Here is our interview with Ron Johnson.  Since this recording comes from a live conference, some elements are lost due to lack of visual props and some crowd noise can be heard.  The stellar content more than makes up for the difference in sound quality.

Bob Marley allowed us to record and interview the guests of the Memorial Hermann 13th Annual Sports Medicine Update.  In the course of two days we conducted about 24 interviews, streamed live for about 16 hours, and had a lot of help from Dr. Josh Yellen, Dr. Mark Knoblauch, Bill Hale, former student / future Athletic Trainer Jazmin Dozal, and current SAT Sarah Avina.

Masters of Athletic Training at U of H
@UofHMAT

Post Surgical Depression with Mike Naron – 76

A labrum repair put off for about 20 years led to arthritis bad enough to need cadaver flesh put into the shoulder joint.  The long recovery and lack of progress led to depression.  Mike Naron talks about his feeling of hopelessness and how he pulled through.