Tag Archives: Business owner

Sue Falsone talks Multidisciplinary Professional – 594

Are you a Barrier Breaker?

Today on the podcast we have Sue Falsone PT, MS, SCS, ATC, CSCS, COMT, owner of Structure and Function and author of, “Bridging the Gap From Rehab to Performance.”  Click on her name to learn more about her and her business.

Sue Falsone talks Multidisciplinary Professional; Alisha Pennington

Similar to Jackie Robinson?

Sue broke the barrier of women head athletic trainer’s in the major 4 professional sports in 2012 when she was hired by the LA Dodgers. 

But on today’s podcast, we focus less on being someone who breaks barriers and more about being really good at our craft, athletic training.

Are you as good as Sue Falsone?

Sue has many initials after her name and has spent time in a variety of settings including running a cash-based treatment business. 

During the episode, she shares why she believes being multidisciplinary is to her and the patients she treats advantage.

A one-liner take home from Sue Falsone

“There are plenty of jobs I didn’t get because I was a female.  I don’t choose to focus on that.”

Want to get started?

If you are a female AT business owner,  an AT interested in starting your own cash-based practice, or need to change what you are focusing on, this episode is the perfect listen.

Share your story with us on social media.

Sports Medicine Broadcast & TheBusinessAtvantage on IG

Multidisciplinary professional/ female business owner – Sue Falsone

Multidisciplinary professional/ female business owner – Sue Falsone

Posted by Sports Medicine Broadcast on Tuesday, June 25, 2019

Contact us:

Sue Falsone – sue@suefalsone.com

Jeremy JacksonHost of The Sports Medicine Broadcast

John Ciecko – jciecko@bloomfield.org

Alisha M Penningtonalisha@theatvantage.com

Mike McKenney – m.mckenney@northeastern.edu

Mike Hopper – Mike.Hopper@bishoplynch.org

Clint Sanders – clint@dragonflyathletics.com

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

PhysicalTherapy.com; 1freecourse; continued; Sue Falsone

Creating an LLC with Casey & Rob – 495

LLC; Paulk Sports Med; Frio Hydration; Casey Paul; Rob McFarlin

Creating an LLC as an AT

Are you interested in business?

Casey Paulk comes back to join the show and discuss his newly created LLC in Paulk Sports Medicine.
Robbie McFarlin is owner the CEO and of Frio Hydration LLC.
Business is not one of the athletic trainers are taught in school however, Casey jumped right in and started his company: Paulk Sports Med.
As a result he has some tax benefits and has begun building a business that may one day give him freedom to wok from home.

What is an LLC?

Limited Liability Company provides some benefits of a corporation with the agility of a small business.

Here is an Article on Legal Zoom with some more details

I am setting mine up through Innovate AT

Where are you?

This podcast is being broadcast live from the 2018 NATA expo in New Orleans.
We used Facebook live, YouTube Live, Instagram Live and even periscope to stream as many of the NATA 2018 Expo Interviews as possible.
YouTube Live videos: The Sports medicine Broadcast

The real MVPs are:

Thanks Frio Hydration and DragonFly MAX for your hospitality.
Check out Hoist Hydration to help maximize performance.

Contact us:

Contact Rob McFarlin
Hit me up on Twitter to let me know your thoughts @MrJeremyJackson