Dinner etiquette means starting with the outside and working your way in with the silverware. Social Media Etiquette is an everchanging environment but certain truths hold solid.
Is Social Media important for the Sports Medicine Professional?
YES! – there is so much to learn. Find a good knowledge stream on twitter or facebook and you will be completely filled. It can be a source of customers and advocacy as well as connection and mentoring.
CAUTION!!! – Social media can also become a breeding ground for decay if you choose to follow and engage with “dead fruit.”
Do these things
Know your WHY
Start with ONE
Know your LIMITS
Remember there are real people reading these
CHECK your spelling and grammar
PROTECT patient privacy
Don't do these things
Use foul/inappropriate language
Use inappropriate pictures
Share pictures of videos with ANY injury details
Think “permission to post” clears you legally
Forget there are real people on the receiving end
Be too serious
Forget your WHY
Tips and Tricks
Be a sponge first
If you are new to Social Media start with one platform and be a creeper for a little while. Read posts, watch others and see what is normal for that platform.
Use different apps for different accounts
TweetDeck for Personal and Twitter app for Bussiness or
Hoot suite for all personal accounts and native apps for professional
Tools to check that spelling
Grammarly – checks spelling and grammar
PhraseExpress – allows me to type “SMB” and it automatically gets expanded to “Sports Medicine Broadcast”
One of the huge tips she continued to share was REFER ANYTHING YOU REDUCE!!!
I have reduced injuries before and since meeting Dr. Teunis I always refer them to get an x-ray before allowing them to return to play.
What is it: Extensor tendon rupture or avulsion involving DP joint.
Treatment– Splint religiously! 6-10 weeks
Alumaform vs. Stax Splint- Not all 1 size fits all. consult with your local hand doctor to see what they prefer and why. discuss ways to ensure patient compliance and seamless transition from office to AT Facility.
NOT ALL Mallet Fingers can be splinted, some require surgical intervention.
What is it – Flexed finger pulled into extension (commonly ring finger, 75%) rupturing flexor tendon.
Dorsal Dislocation- splint 1 week, then buddy tape
Volar dislocation – much less common, extensor mechanism disruption, hard to reduce
Hard to treat
hard to diagnose.
Common in football – “see these in December”
Scaphoid fractures…about 40% are missed and that is bad news, they take several months to heal due to poor blood flow. if it dies you get arthritis in your 20s.
Keith Shireman, AT for Batesville Pioneers in Arkansas was the recipient of close to $70,000 worth of Mobile Sports Medicine Unit donations. He has a 28 foot “bumper pull” trailer and a new truck to pull it with.
This did not just fall in his lap though. He has been building relationships for years in his community and taking people up on their “if you ever need help” offers.
Chad Fraser is an ATC working with Cirque du Soleil. He is the Head Athletic Trainer and for the traveling Kurios show.
He has been featured in an article in AT Today because of his dedication to teach other ATs about the job setting he works in.
Shawn Ready and I discuss how Chad got started in the performing arts, his personal experience performing stunts or doing training, unique challenges to the job and injury prevention through biomechanics.
This is a fast fun conversation. Thanks Chad for making yourself available.
Thanks Mr Roddie Fraser for listening to the show.
We all have that kid who either wants to work really hard and just can't do to injury or that wants to use the injury as a reason to be lazy. We are also faced with man power issues in that if we cannot babysit those the whole time. Athletic Trainers need to have a list of exercises to pull from knowing we will not cause harm to the injured site.
Speaking of people who always want to keep working even if they have been told to rest… Rob is always looking for ways to improve the hydration of athletic trainers so that we have a few less things to worry about. Check out Frio Hydration for Superior Hydration products
Brady Corse works with Action Onsite to provide injury prevention and medical expense reduction costs to companies in Washington. Pepsi, Frito Lay, and City of Vancouver, Washington are all clients of Action Onsite.
One company went from $500,000 per year in medical expenses to $135,000 to around $70,000 per year in medical expenses. Brady and company has saved one company around $800,000 over a 3 year window