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Chris Shaddock is my Guru for promoting your Sports Medicine Program. He works hard, has great ideas and great support. He is a guy in Athletic Training you want to try and be like.
Greg Goerig and Casey Lougheed work together at Midloathian Heritage High School and are building a reputable and respected program for Sports Medicine.
The biggest takeaway for promoting your program is getting kids who can really meet high standards and represent your program well. Once you have a core group of high quality student helpers then they will promote your program naturally.
Some of our other ideas:
Big NATM promotions
Elected officials creating proclamations for NATM
Mass CPR training
Regular presence on the Junior High campus
Greg and Casey
From NATA PR chair Jamie Woodall: