Tag Archives: Todd Sabol

Creating Sports Medicine Content – 612

Are you interested in creating Sports Medicine Content?

Todd Sabol's niche is Instagram. You can find him @ToddSportsMed

Calista Kelly creates for PhysicalTherapy.com where she is the managing editor.

I host the Sports Medicine Broadcast.

Sponsored by: Blubrry Podcasting – Launch your Podcast the Blubrry Way

Creating Content; Todd Sabol; @ToddSportsMed

Why do we do it?

Each of us creates content to grow patient care. We work out of our strengths to improve our chosen profession. But all that is useless if you are not authentic.

Todd says – Do it because it helps others and spreads positivity in a world that looks for negativity.

Where do you get started?

Calista Kelly, managing editor fo PhysicalTherapy.com, says these are her normal places when looking for content creation:

  • Online searches
  • Local and national conferences
  • Networking with presenters
  • Course evaluations

She likes for all courses to start is with the learning objectives to keep course concise and congruent.

Sports Medicine content needs to be impactful immediately.

Presenters need to be knowledgable about the subject but also be able to speak well and make adjustments on the fly.

Todd Sabol agrees and adds to just start posting and not worry about being perfect. If you are passionate and look to serve others then you are going to have people who mock you but that's ok

What holds people back from Creating Sports Medicine Content?

Physical Therapy, like Athletic Training, is so broad that the first set of courses were really hard to determine. They did not want to leave out some folks. As they have grown they have gotten deeper into niche markets and courses.

Remember to ask “How can I add value?”

Focus on one idea or technique at a time

Todd figured out he needed a calendar to mix things up. Without this, he would create only one type of Instagram post.

Finding what people want can be really hard as well.

How to Create “Great” content?

Great is subjective, because it’s not what you want to talk about, it’s what the consumer wants.

Everything needs to be cohesive – start with course objective or learner outcomes and then work from those.

How do you know what people want when creating content?

  • Course evals – look for repeat answers
  • How packed courses are at the conference
  • Watch behavior
  • What are hot topics
  • Look at social media

Know the nature of each platform

Facebook sees a lot of clinical questions

Twitter seems to be a lot of posts without as much clinical reasoning

Instagram – appeals to the younger crowd and people looking for quick information

Think about the consumer you are appealing to.

TikTok is almost always 15secs – mostly younger audience.

What are your most important factors in getting your content out there?

Appeal to the need for authentic human connection.

Tips for maximizing your own digital learning time:

Do it on personal time…maybe exercising or grocery store

Todd likes to just search for it, usually on Instagram. He will normally test the exercises out on himself several times before using them with patients.

Do your own research and clinical reasoning

Video the client on their phone and say here is your home exercise program. This is great as they will be able to hear your verbal coaching as well.

Get the most by picking what you specifically want to learn, not just taking a course because it is there. 

If that course does not cover it find a different one.

Call to Action

Follow Todd on Instagram and get your one free course on PhysicalTherapy.com by clicking the link.

And get your free 30 days with Blubrry by using the code BLU008

Watch the Facebook Live

Creating Sports Medicine Content

Online CEus, Instagram Tutorials, Podcasts. Creating content that is relevant and helpful to the Sports Medicine Professional is an exciting opportunity for us to grow.Join Calista Kelly of PhysicalTherapy.com and Todd Sabol from Sports Med Discussion as they share how they do what they do.

Posted by Sports Medicine Broadcast on Tuesday, January 28, 2020

Contact Us:

Calista Kelly – ckelly@physicaltherapy.com

Todd Sabol – @toddsportsmed on social media

Jeremy Jackson – click the about page on Sports Medicine Broadcast

Support the Sponsors

Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

PhysicalTherapy.com; 1freecourse; continued; creating content; Calista, Kelly

Third Party Billing – 581

What is Third Party Billing?

Third Party Billing means a patient comes in to see the AT and the AT sends the bill for payment to the insurance company. It does not mean you are working at a clinic and being paid hourly by the general fund, but you are billing for services as a PT or DC would.

Who is Joe Greene?

Started at the University of Wisconsin Hospital in 1991

Through various roles at the hospital, he was able to quickly move into an administrative role. Coupled with his state leadership roles, He was really able to look at Third Party Billing a make an impact.

2001 Implemented Autonomous Billing in Wisconsin

What is Orthovise?

The company Joe started to work with physicians and continue growing the autonomous billing aspect of Athletic Training.

2016 NATA issued an RFP pilot project to Joe Green and his team as the pioneer in 3rd party billing

What are the goals of the third party reimbursement project?

Ensure ATs receive reimbursement by insurance companies consistent with other allied healthcare providers. If a PT does manual therapy billed at $60/hour, then the AT acting within their scope doing the same task can be reimbursed at $60/hour.

Secure Consistent recognition of Athletic Trainers as allied health care professionals

What has the pilot study revealed?

  • When ATs bill according to the policy they are reimbursed at a consistent level
  • There are some gaps in analysis
  • Are AT as cost-effective?

What Education is going on with this?

Payor (consumer) and Employers (hospitals/physician) are both needing education

ATs need to be able to bill correctly using the correct codes

Third Party Billing

Third Party Billing Resources from Joe

Check out Orthovise.com for a growing list of resources but here are a few:

Third Party Billing – Joe Greene

Third Party Billing – Joe Greene

Posted by Sports Medicine Broadcast on Tuesday, June 25, 2019

Contact us:

Todd Sabol – todd@sportsmediscussion.com

Joe Greene – joegreene@orthovise.com

Jeremy JacksonHost of The Sports Medicine Broadcast

John Ciecko – jciecko@bloomfield.org

Alisha M Penningtonalisha@theatvantage.com

Mike McKenney – m.mckenney@northeastern.edu

Mike Hopper – Mike.Hopper@bishoplynch.org

Clint Sanders – clint@dragonflyathletics.com

These people LOVE ATs and help the SMB pay the bills:

Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

PhysicalTherapy.com; 1freecourse; continued