Chris Shaddock is my Guru for promoting your Sports Medicine Program. He works hard, has great ideas and great support. He is a guy in Athletic Training you want to try and be like.
Greg Goerig and Casey Lougheed work together at Midloathian Heritage High School and are building a reputable and respected program for Sports Medicine.
The biggest takeaway for promoting your program is getting kids who can really meet high standards and represent your program well. Once you have a core group of high quality student helpers then they will promote your program naturally.
Jamie Woodall is chair of the PR committee for NATA.
Public Relation is about relating to the public, not necessarily your school or athletes / coaches.
The AT “un-educated” folks who do not know who or what an Athletic Trainer is are the target audience for PR.
They have created some great tools and are constantly improving them. They even include a NATM catalog (Resource and Style Book) that helps you create a campaign that fits your target audience and budget
We are broadcasting live from the 2017 NATA expo in Houston Texas.
But Athletic Trainers in some places have to drive a long way to get to a hospital or orthopedic doctor's office.
Workshops are great and even better when they are free (NATM Giveaways) but not always feasible.
I recommend a few free ways to get CEUs like:
TheATVantage – great podcast I personally listen to and have earned CEUs from
Gatorade great info, but quizzes are a little hard
Medco great info but again the quizzes can be combersome
Then ask Mike Hopper why and how he uses Medbridge to earn unlimited CEUs and build great Home Exercise Plans for his athletes.
To celebrate NATM and Athletic Trainers Medbridge and the Sports Medicine Broadcast are giving one subscriber who uses my referral link a second year free. So if you sign up be sure to use my link or the promo code “TheSMB” to save and possibly double your savings.