Category Archives: Studio

Leadership Myths – 595

“Today, when leadership is discussed, we usually purport to be discussing what leaders do, rather than what they say, as if this were a more clear-eyed approach. The truth is that when we look closely, we see leadership as much in what our leaders symbolize as in what they accomplish. 

Whatever the case, our obsession with leadership seems to be constant, if not growing.

The mythology of leadership, however, will be a growing source of frustration if we don’t come to some more clear-eyed sense about why this is so and why it matters to us.”

A quote from ‘Leaders; Myth and Reality’ a cornerstone as we discuss Leadership Myths.

What about Leadership Myths?

We wrongly believe that what happened in one leadership instance can be replicated in another. This leads to the three myths, which helps us navigate the understanding of leadership.

The first of the three is the “Formulaic Myth.”

  • Ignoring the reality that leadership is contextual, we feel that leaders stick to a strict checklist, leading to success.

The Second is The “Attribution Myth”

  • When we view leaders in hindsight we see that their vision or mission can far outweigh those that surround the leader themselves.

Third Leadership Myth: Results Myth

  • Delivering results is all that's required for positions of power and accolades

About Tory Lindley

Tory has been a guest on the SMB during his presidential bid, at Convention in New Orleans, Discussing Strategic Alliance, and recently with Alisha Pennington in Las Vegas

Leadership Myth, Tory Lindley

2011 Hall of Fame inductee into Illinois ATA

Published over a dozen times

GLATA Awards – Golden Pinnacle

Head AT of the year

Tory and his wife Beth have three children: Jonah, Evan and Genevieve and a dog, Myles (Tory’s morning running partner).

Is the “Formulaic Myth” is effective in leading others?

Neither John nor Tory believes this method produces good consistent leadership. Tory feels the opposite is true for him.

Leadership needs to be based on the people group and the topic.

Knowing your audience or followers is critical to the success of leaders. The leader is believed to be only marginally more important than the quality of the followers.

What is Leadership Culture?

Tory does not like to use the word “culture” because it is often not clearly defined. Instead, he talks about the environment you create around you.

It is essentially the same concept but with clearly defined actionable steps to improve and grow the team.

Define What You Value

Does your “culture” define what you value?

Does it reward and celebrate achievement?

Is it clear?

Is it scalable or reproducible?

Do the actions of your community continually remind you of your expectations and the environment you are creating?

Watch the interview on Facebook

Leadership Myths with Tory Lindley

Leadership Myths and Reality has been the cornerstone for this series.Tory Lindley joins John and I to discussing how we can address Leadership Myths and RESHAPE leadrship in Athletic Training.Join the conversation live and get your questions answered.

Posted by Sports Medicine Broadcast on Friday, October 25, 2019

Contact Us:

Tory Lindley – tory@northwestern.edu

John Ciecko – @JohnCieko on Twitter

Jeremy Jackson

Spend some time with our financial supporters


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

Leadership Myths, Medbridge; CEUs Online CEUs; affiliate link

Leaders Mythology – 586

John Ciecko joins the Sports Medicine Broadcast to help us understand some of the Mythology surrounding leaders in our leadership in AT series 2.0.

Jon Macgregor; Matt Weston; Functional; Hamstring; Progressions; Portland Timbers; Mythology; leaders

What is the Mythology surrounding leaders

Our cornerstone book this time around is by General Stanley McChrystal: Leaders Myth and Reality. You can pick up a copy using my affiliate link below if you are like John and like to mark up and sticky-note books.

Or you can try Audible and get a free book or hit up the public library and see if they have it.

What is leadership today? 

Leaders are the subject of constant scrutiny… and study. Too many of us are seduced by the mythology of what good leadership looks like… and we miss the reality. As a result, our models for identifying, educating and evaluating leaders falter or feel incomplete.  We intuitively know that leadership is critical to success in the modern world, but we don't really understand what leadership consists of.

Prolouge from Leaders: Myth and Reality

Watch it on facebook

Leadership Mythology

John Ciecko has been planning another leadership series since last October. This year we focus on the book Leaders Myth and Reality by General Stanley McChrystalThis is the first in a series so join us for all of them starting at 8:30 am CT

Posted by Sports Medicine Broadcast on Wednesday, October 2, 2019

Where is the rest of the Leadership Series?

  • Leadership Mythology – John and Jeremy
  • Learning to Say NO – Dr. Kent Games
  • Bad Leaders – with Dr. Rene Shingles
  • Heroes – Kevin Parker
  • Three Myths of Leadership – Tory Lindley
  • Only One You – John and Jeremy

What is the book about:

This book is a take on the Roman historians Plutarch (’Ploo-tark’)  “Lives” where he compares and contrasts different Greek and Roman figures. 

McChrystal pairs and examines 12 different “leaders” as well as the life of Robert E. Lee, the leader of the Confederate Army during the Civil war.

Our favorite sections of the book

John likes Coco Chanel

Coco – “Creative and innovative people must rely on others to sustain their vision.” 

“We seem to follow leaders who put the mission first because we all make trade-offs and life is rarely simple or idealized. We want to be happy in our work, athletes also want to win, soldiers want to survive the battle and businesspeople want to prosper. – We sometimes take a leader's vision over their style.”

Jeremy enjoys the historical account shared throughout the book.

Takeaways from last year:

John:

  • Educating Others (my job, my expectations, my intent…)
  • Listening
  • “Leadership Loop”.

Jeremy

  • It is easy to NOT take ownership
  • It is easy to keep the status quo.
  • Be prepared for anything – the start of year expectations
  • Applying knowledge from a book is hard for me without some sort of book study group and “seeing” what it looks like

Contact us:

Jeremy Jackson

John Ciecko

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

What Mythology of Leaders have YOU discovered?

Send us an email, tweet us, message us on facebook…just get us your responses.

Opioid Abuse in Athletics – 580

Ever experienced Opioid Abuse?

Dr. Obie Benavides lost a student-athlete to opioid abuse that was an inspiration to him.

One single pill that was not from a pharmacy but a “friend” was all it took to end his life in March of 2018.

Dr. Benavides has spoken at conferences and guest posted on The ATVantage and NATA blogs

Opioid Abuse; Obie Benavides; Lamar University; opiates

What Opioid Abuse?

Opioids / Opiates are similar but not identical.

Opioids are synthetic chemicals whereas opiates are plant-based or naturally occurring from opium

Using them other than as prescribed is opioid abuse.

  • Using them for longer than prescribed
  • Giving them to someone else
  • Hoarding them for later use
  • Selling them

What does it LOOK like?

Obie says some of the signs and symptoms of opioid abuse might present as:

  • Pupils being off
  • Constipation
  • Nausea
  • Requestion medication by name and dosage
  • Being absent
  • withdrawing
  • Itching
  • Dry Mouth
  • Low Tetosterone levels

What can we do as Athletic Trainers?

Patient Education is number one.

  • Develop a Post-op Pain Management Plan
    • There will be some level of pain
    • Medications will help manage the pain
    • Use pills as needed for this surgery
    • Properly dispose of unused pills
    • Do not share unused pills with anyone
  • Start the dialogue with the athlete before the surgery
  • Involve the parents
  • Educate Parents
  • Establish Real Pain Management Goals
  • Monitor the athletes
    • Attend surgeries when possible
  • Log the procedure and medications prescribed
  • Follow up within a week and document number of times meds have been used

Be willing to have uncomfortable conversations

ATsCare is a great resource for learning to have uncomfortable conversations.

Be willing to ask questions.

Watch the conversation live on Facebook

Opioid Abuse in Athletics

Dr. Obie Benevides lost an athlete to opioid abuse. He has presented research at th enational level to help get information out about the problem.Here he shares his story and what he has learned.Join us to provide a better environment for your athletes.Share your experience with us (just remember HIPAA).

Posted by Sports Medicine Broadcast on Tuesday, August 27, 2019

Resources

ATsCare (https://www.nata.org/membership/about-membership/member-resources/ats-care),

The Drug Enforcement Agency website (https://apps.deadiversion.usdoj.gov/pubdispsearch/)

Contact Us

Obie Benavides, DAT, LAT, ATC, AIB-VR/CON
Associate Athletic Trainer – Baseball
Drug Prevention & Education Coordinator
Lamar University
211 Red Bird Lane | PO Box 10066 | Beaumont, TX 77710
O: 409-880-7229
F: 409-880-2366

Jeremy Jackson

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

Cramping Research – 574

World renown researcher and heat illness expert Dr. Sandra Fowkes-Godek returns to discuss Cramping Research.

Sandra Fowkes-Godek; Fowkes; Godek; Cramping Science Research
Anything heat illness…Dr. Fowkes-Godek is your expert

In our last conversation…

Dr. Fowkes-Godek covered a lot about blood levels, potassium overdoes, salt testing, IVs and ideal intake temperature.

Blood Chloride is one of the only things that changes during active cramps.

Mike McKenney mentioned it does not matter what science you have in the drink if it stay on the shelf or in the bottle. Cramping Research has to take into account the taste or drink-ability of the product or it is virtually useless.

Chloride, Chloride, Chloride

We keep pushing salt tablets and salty drinks.

Current cramping science research shows sodium and potassium levels to be the same before, during and after a cramp, yes during a full-body cramp they draw blood.

There are a few problems:
1. Chloride content is not on labels
2. Chloride requires a carrier like sodium, potassium or magnesium

Potassium can actually be toxic in the blood at high levels

So how do we get more Blood Chloride??

Mediterranean diets typically contain a high level

Seaweed

Feta Cheese

What about hot sauce?

It is similar to pickle juice in that it create a pharyngeal response.

But use caution as people who have been heavily exercising might not take kindly to hot sauce in their stomachs. If they start puking then you are compounding issues.

Are you Feeling Slushy????

Alyssa Brown asked about Thermoregulation and Cramping in the last podcast with Dr. Miller but we did not get to it.

Dr. Fowkes-Godek discusses how they keep a slushy machine in the facility for warm weather practices to help pre-lower the core body temperature.

Cramping Science research shows that the ones who get hot faster peak faster, finish slower and are more likely to cramp.

If you really want to make friends then get some Levelen and a slushy machine and have your players can perform better during warm temp games and practices.

Who's article is Dr. Fowkes-Godek reading?

Dr. Kevin Miller

Dr. Martin Schwellnus

other than that it is pretty lonely in the cramp world

Check the Facebook Live video

Want links to all of our recent Cramping Science podcasts?

Cramping Science with Dr. Kevin Miller

Cramping Science with Dr. Sandra Fowkes-Godek

NASA Engineered formula – The Right Stuff

Isotonic Drinks with Kari Beltran

Cramping Science Research with Dr. Sandra Fowkes-Godek

Neurology of a Cramp with Dr. Kevin Miller

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

McDonald; Dermoneuromodulation; Medbridge; CEUs Online CEUs; affiliate link
Use “TheSMB” to SAVE

Cramping Neurology – 573

In Cramping Science interview #1 with Dr. Kevin Miller, we did not even get to Cramping Neurology. We spent about 90 packed minutes discussing your questions and the role hydration plays in cramping.

Dr. Miller and Mike McKenney knew there was no way to do justice to cramping science without addressing the neurology component.

Cramp – an involuntary painful contraction of skeletal muscle brought on by a variety of factors. This podcast focuses on cramps related to the exercise of healthy individuals.

There is a teeter-totter between excitation and inhibition of the muscles from the nerves.

Cramping Neurology, nerve cell, axon, dendrite, Dr. Kevin Miller

What is Cramping Neurology?

Most basic definition: the role of the nervous system in cramping

About 8 minutes in Dr. Miller discusses the 3 main nerve cramp theories:

Central Theory –

This is the best supported through research stating the cramp occurs at the nerve cell body

There are two threshold levels for the cell body to cause a contraction known as a “bipolar state.”

Peripheral Theory –

Happens along the axon or end of the motor neuron.

We can stop a cramp from occurring by blocking the afferent activity with a nerve block to the tendon…but it is not always true.

Muscle Fiber Level Theory –

Least favorable among researchers but says that it happens at the muscle fiber level

Does the brain adjust and make the cramp easier?

Around minute 15 Mike asks if cramps can become a learned response from the brain

Of course, Dr. Kevin Miller has an answer that is helpful but not definitive

He does remind us:

  • each cramp is unique
  • there are many factors
  • frequent crampers need to know their triggers

Prefer to watch on Facebook Live?

Contact us:

Jeremy Jackson

Mike McKenney – email

Dr. Kevin Miller – email

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

Medbridge, Medbridge Ed, Medbridge education, Cramping Neurology, Dr. Kevin Miller

Want to see the rest of our cramping science podcasts?

Cramping Science with Dr. Kevin Miller

Cramping Science with Dr. Sandra Fowkes-Godek

NASA Engineered formula – The Right Stuff

Isotonic Drinks with Kari Beltran

Cramping Science Research with Dr. Sandra Fowkes-Godek

Neurology of a Cramp with Dr. Kevin Miller

Cramping Science with Dr. Fowkes-Godek 572

Dr. Sandra Fowkes Godek knows cramping science. If you go to her bio on Levelen you will see:

“Dr. Sandra Fowkes Godek is a world-renowned expert in Hydration Sports Science, with over a decade of research in thermoregulation, athlete sweat testing, and fluid & electrolyte replenishment. “

Sandra Fowkes-Godek; Fowkes; Godek; Cramping Science Research

Her West Chester University bio shows even more.

She is the director of the H.E.A.T. Institute

Truly if you want to nerdy out about cramping science read some of her research or find a way to connect with her.

So what about Cramping Science?

Man oh man oh man.

Dr. Fowkes-Godek is smart, quick and a great talker. the numbers and data she can just rattle of about cramping, chloride, potassium, sodium blood levels is amazing.

But she is fun to listen to and engaging.

What is even more she is coming back on the Sports Medicine Broadcast to continue discussing cramping science.

Some of her research with the Philadelphia Eagles included taking guys who were in active full body cramps and drawing blood. How's that for suffering for science.

She also spent hours making specialized drinks to help athletes replace what they lost.

If you can shake dried sweat off your shirt, then you are a salty sweater and need a little extra salt (without added potassium).

What about heat illness and cramping?

If we train people to drink when they are thirsty and give them free access to water we can almost assuredly avoid dehydration.

This does not mean heat exhaustion is only related to hydration

Cramping Science with Sandra Fowkes-Godek

Hopefully we can do some myth busting as we continue our research and discussion on cramping science with world leaders in cramping.Dr. Sandra Fowkes-Godek is one the worlds premiere heat-illness researchers. Ask your questions live or send them to us later.

Posted by Sports Medicine Broadcast on Friday, April 19, 2019

Contact Us

Mike McKenney – m.mckenney@northeastern.edu

Dr. Fowkes-Godek – SFowkes-Godek@wcupa.edu

Jeremy Jackson

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

Want to see the rest of our cramping science podcasts?

Cramping Science with Dr. Kevin Miller

Cramping Science with Dr. Sandra Fowkes-Godek

NASA Engineered formula – The Right Stuff

Isotonic Drinks with Kari Beltran

Cramping Science Research with Dr. Sandra Fowkes-Godek

Neurology of a Cramp with Dr. Kevin Miller

Isotonic Drinks – Cramping Science – 571

Isotonic Drink – neutral or balanced. Fluids and electrolytes can move freely across the abdominal walls without requiring extra processing

Hypertonic Drink – formulas more dense than normal blood causing the body to pull water into the abdomen to process

Hypotonic Drink – are lower in electrolytes than the blood creating a movement of carbohydrates and electrolytes into the stomach and out of the blood

What are some examples of each?

Isotonic – Hoist Hydration (use coupon code “TheSMB”)

Hypertonic – Pickle Juice, The Right Stuff.

Hypotonic – Powerade, Gatorade

What are Mike McKenney's Thoughts?

Mike previously joined the Sports Medicine Broadcast to discuss hypo-hydration and some of the research he has been doing.

As more of an expert in cramping science Mike is leading the series

When are Isotonic Drinks worth drinking?

HOIST was actually created by some hard partying college grads as a way to “cure” a hangover. So if you are going for a night on the town take an Isotonic Drink with you to finish off the night and improve your morning.

Dr. Mark knoblauch discussed how living a low sodium diet has helped him live with greatly reduced symptoms of his Menier's and BPVD.

If you are not sweating and burning electrolytes and calories or have a need for low sodium in your life seek medical advice first.

Contact Us

Jeremy Jackson

Kari Beltran – www.Sportsmedicinebroadcast.com/HOIST

Check out some of the companies who are investing in Athletic Training:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

Hoist logo; rapid hydration; Isotonic drink; Isotonic; isotonic solution
Isotonic Drinks with Kari Beltran

Kari Beltran shares the science behind isotonic drinks in helping keep you hydrated either from athletic performance or over indulgence in "non-water" drinks

Posted by Sports Medicine Broadcast on Wednesday, April 17, 2019

Preventative Data from Preventicx – 569

Kevin Robel joins Dr. Layci Harrison to discuss Preventative Data Analysis.

Kevin Robel; Layci J Harrison; Preventicx; Preventative Data

Have you been in this situation?

You started collecting data on injuries, doctors visits, attendance, and all of these other random things…

Every time some one on Facebook posts about showing your value you get excited…

That turns to frustration due to the inability to do something with the data.

Preventicx – Kevin Robel

Preventative Data Analysis.What is your injury prevention worth/Kevin Robel helps us understand how and when to use and collect data to help prevent injuries

Posted by Sports Medicine Broadcast on Tuesday, March 26, 2019

I hate data analysis

It doesn't matter if it is preventative data analysis…

Injury data…

or anything set of numbers that you have to look at and draw conclusions from.

Kevin Robel discusses how we as Athletic Trainers often do not collect data because we are so busy.

What is Preventicx?

A data analysis consultant that helps you move all of your data into a centralized cloud based storage location.

Kevin can help you visualize your data in a way that is easy for the average person to understand.

The future is being given to data analyst

Have you read Moneyball or or Astroball?

The managers of those teams made huge decisions based on data analytics.

Ask any administrator about getting a new person and they will ask you for your data to support the need and the value it would provide to the program.

New administrative jobs are being given to people who can collect, interpret and produce visuals based on data

Want some more info about Preventicx?

Check out the handout Kevin sent me

Contact us:

Jeremy Jackson

Kevin Robel – kevin@preventicx.com

Dr. Layci Harrison – Email

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

Overdose; ATsCare; Suicide

Sports Performance Coach – 568

Jerade Parks is an Athletic Trainer, Sports Performance Coach, life coach, conference host and aspiring public speaker.

That is a whole lot for one person to handle.

For Jerade it is not all fun and games…. He almost lost his car chasing this dream.

Bit of a free Spirit?

Jerade admits he is more free spirited, artsy and very talkative.

He is creating his own space in our ever changing profession. He has experience in a multitude of rehabilitation to performance settings.

For example:

  • athletic training
  • rehabilitation
  • reconditioning
  • fitness
  • sports performance/ athletic development
  • sport coaching
  • recovery
  • nutrition lifestyle-based nutrition coaching

Who are the Sports Performance Coach clients?

This includes treating, training, and coaching general population, weekend warriors, and youth to professional athletics

What more can you have your hands in?

As a somewhat selfish endeavor he began hosting CEU conferences to obtain the certifications or training for free while still getting all of his CEUs in.

This turned out to be a great way for him to build his network, provide a valuable service to Athletic Trainers and related healthcare professionals.

Hire an Expert

Adam Halpern of Innovate AT discusses his recent hiring of a virtual assistant.

Know what you are good at and what you are not. If your talent is being in front of people then hire someone to do the work that keeps you behind a computer.

Jerade hired a business coach

I reached out to a former student of mine about helping compose emails to each guest after the interview and after the episode releases for them to share their interview.

****Update**** My former student Jazmin has been scheduling and send emails for about month and it has been fantastic to have that follow up. Lots of guests have responded which creates a dialog and future opportunities. It was something i wanted but could not manage with everything else.

Contact us

Jerade Parks: jptrainingrs@gmail.com

Jeremy Jackson

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

Sports Performance Coach; Jerade Parks;l Innovate AT

Athletic Training Box – 567

Athletic Training Box started from Adam not being able to attend NATA annual convention and see what new products are available.

ATBox, AT Box, Athletic Training Box, Adam Larsen, Adam Halpern, Innovate AT

Use coupon code ” sportsmedicinebroadcast” for a special discount for podcast fans

What is Athletic Training Box?

Adam shares live on Facebook with Me and Adam Halpern

Athletic Training Box with Adam Larsen

Curated clothes, boxed and shippedCurrated meals boxed and shippedWhy should your practice as an AT be left out of the trend? Adam Larsen shares his story of creating AT Box and what it looks like now.

Posted by Sports Medicine Broadcast on Monday, March 25, 2019

An AT Box Costs…

Currently $35 every 3 months.

As the value of the box grows the cost might also.

Adam is also exploring different levels

Use coupon code “sportsmedicinebroadcast” for a special discount for podcast fans

What can I expect to receive in my Athletic Training Box?

The products are constantly changing. Each box has a new set of products that you would find at conventions.

Some boxes include:
Hydration products
Protein Bars
Tapes
Ointments
Lotions

Currently the boxes give you about an 80 dollar value for items sold separate.

What has been your favorite thing to send out?

Adam Likes kinesio tape…so therefore everyone would want Kinesio tape right????

After the first box Adam learned to include a little more variety.

His favorite thing to include is one of the AT Box stickers or t-shirts

Discuss your feedback?

Sales continue to grow so that is a good sign.

After each new box there will be a survey to help Adam better serve you and also to report back to the companies about what and why ATs like the product.

Use coupon code “sportsmedicinebroadcast” for a special discount for podcast fans

Contact Us:

Adam Larsen – AthleticTrainingBox@gmail.com

Email Adam Halpern : adam@innovateat.com

Jeremy Jackson

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.