Dinner etiquette means starting with the outside and working your way in with the silverware. Social Media Etiquette is an everchanging environment but certain truths hold solid.
Is Social Media important for the Sports Medicine Professional?
YES! – there is so much to learn. Find a good knowledge stream on twitter or facebook and you will be completely filled. It can be a source of customers and advocacy as well as connection and mentoring.
CAUTION!!! – Social media can also become a breeding ground for decay if you choose to follow and engage with “dead fruit.”
Do these things
Know your WHY
Start with ONE
Know your LIMITS
Remember there are real people reading these
CHECK your spelling and grammar
PROTECT patient privacy
Don't do these things
Use foul/inappropriate language
Use inappropriate pictures
Share pictures of videos with ANY injury details
Think “permission to post” clears you legally
Forget there are real people on the receiving end
Be too serious
Forget your WHY
Tips and Tricks
Be a sponge first
If you are new to Social Media start with one platform and be a creeper for a little while. Read posts, watch others and see what is normal for that platform.
Use different apps for different accounts
TweetDeck for Personal and Twitter app for Bussiness or
Hoot suite for all personal accounts and native apps for professional
Tools to check that spelling
Grammarly – checks spelling and grammar
PhraseExpress – allows me to type “SMB” and it automatically gets expanded to “Sports Medicine Broadcast”
John and Jeremy have no connections 4 years ago. Just social media friends.
We have grown to be trusted friends. I would let John stay at my house for a week if he was in Houston.
I have begun texting a group of guys each week so that I am being intentional about building relationships. I schedule that text early in the week so that I know it is going out.
“Look for beauty wherever you are, and keep the memory of it with you.”
For John, this page of Only One You reminds me to keep the memory of the good moments or wins or championships for when times are tough (tough teams, injuries, coaches, etc.)
This line speaks to me to not take pictures of everything, but be in the moment and take a picture in my head. create the moment instead of focusing on the perfect shot
“Blend in when you need to. Stand out when you have the chance.”
John: Leadership Capital – Know when to speak up but know when you sit back and listen. For me, those that stand out have egos. This never helps with relationship building.
“Let others speak your praise” – Kevin Parker
“Find your own way. You don’t have to follow the crowd.”
Jeremy: When I started in 2012 there was maybe one other sports medicine podcast focused on Athletic Trainers. I did not sit back and wait for someone else to start one. From October 2013 through October 2019 there have been over 524,00 downloads of the Sports Medicine Broadcast.
Blaze a path as an athletic trainer. Get unique certifications, specialize and set yourself apart.
“Personal development as professional development.” – Kent Games
“Know when to speak; know when to listen.”
This goes back to “blending in” Speaking is important but only after you have all the information. Listening is the most important aspect of leadership.
Mark Knoblauch told me: “The ATs who get angry and get into arguments are the ones who are usually inexperienced and have a need to prove themselves.”
Or there is the Fight Club quote: “Most people do not really listen they only wait for their turn to speak.”
“No matter how you look at it, there is so much to discover.”
Both John and Jeremy agree “One of the things I’ve learned doing this podcast is that; there is always more to learn. Every time I think I've figured things out, I realize there’s something else I need to know.
“If you make a wrong turn, circle back.”
John likes this quote from Only One You. He knows mistakes happen in our daily and professional life. Leat's learn from them and “circle back.”
Repeat podcast guest Brandy Currie says reflection is key and she does it daily.
Then there was the time my son dropped a googly eye into his ear…our circling back was to buy an otoscope.
“If something gets in your way, move around it.”
Jeremy: Usually when I am given a rule my first thought is how can I get around this… not always the best way of thinking, but I tend to look for other options.
John: Realize things change, schedules change, obstacles will occur but relax, detach, adapt and overcome.
This is another opportunity to reflect and circle back on how things can change and listen to all of the details before speaking.
“Set aside some quiet time to relax and reflect every day.”
John: This is one of the most important things to me in that every day I get time to myself. Most of the time I have to make it whether that’s getting up at 4am to work out or scheduling time on my calendar to actually sit and read. We also covered this with “Learn to Say No” and Prioritize and Execute.
John LOVES to read, so sometimes he wakes up early, goes to the gym and rides the bike so he can sit and read
“Appreciate art. It’s all around you!”
Have fun during games, enjoy the small things and enjoy when your athletes achieve their goals.
“Make wishes on the stars in the nighttime sky.”
John: Have a vision, set goals create your value.
Jeremy: Take time to look up and see the stars. The small things that are always there. Do not look past what is in front of you.
My wife does this with our youngest…just sits back and watches.
I often ask my family to not say I can not wait until “_______” is over. there is way too much to miss.
Closing out Only One You
“‘Thanks for listening,” mama said.
“We hope you will remember.” Papa winked and whispered, “We know this is a lot for you to think about.”
Adri did a backward somersault and smile. He was excited to go out into the world with what he had just learned. “‘Wait for me!” he shouted to his friends.
Before he swam away, he turned back to his parents and said, “I will remember.”
Mama kissed Adri on the top of his head. “There is only one you in this great big world,” she said. “Make it a better place.”
Courage – the ability to do something that frightens you
Catherine Lawrence has an eating disorder. She asked me to do a podcast about the subject. She shares her story about lying, purging, passing out, going to rehab, relapsing, and the constant struggle with not demonizing food.
Getting behind the mic, on camera and sharing your story takes courage. in the video she can be seen shaking because of the fear. But she continues to tell her story.
Dr. Ott is a founding and executive board member of the Sports Neuropsychological Society. She served as Co-Chair for the 2nd Annual Sports Neuropsychology Society Concussion Symposium held in Dallas Texas. She was a key member of the task force that developed verbiage for a sports concussion bill in Texas known as Natasha’s Bill. This bill, signed into law in June 2012, establishes return-to-play guidelines for school-aged athletes with concussions.