Tag Archives: Las Vegas

Sue Falsone talks Multidisciplinary Professional – 590

Are you a Barrier Breaker?

Today on the podcast we have Sue Falsone PT, MS, SCS, ATC, CSCS, COMT, owner of Structure and Function and author of, “Bridging the Gap From Rehab to Performance.”  Click on her name to learn more about her and her business.

Sue Falsone talks Multidisciplinary Professional; Alisha Pennington

Similar to Jackie Robinson?

Sue broke the barrier of women head athletic trainer’s in the major 4 professional sports in 2012 when she was hired by the LA Dodgers. 

But on today’s podcast, we focus less on being someone who breaks barriers and more about being really good at our craft, athletic training.

Are you as good as Sue Falsone?

Sue has many initials after her name and has spent time in a variety of settings including running a cash-based treatment business. 

During the episode, she shares why she believes being multidisciplinary is to her and the patients she treats advantage.

A one-liner take home from Sue Falsone

“There are plenty of jobs I didn’t get because I was a female.  I don’t choose to focus on that.”

Want to get started?

If you are a female AT business owner,  an AT interested in starting your own cash-based practice, or need to change what you are focusing on, this episode is the perfect listen.

Share your story with us on social media.

Sports Medicine Broadcast & TheBusinessAtvantage on IG

Multidisciplinary professional/ female business owner – Sue Falsone

Multidisciplinary professional/ female business owner – Sue Falsone

Posted by Sports Medicine Broadcast on Tuesday, June 25, 2019

Contact us:

Sue Falsone – sue@suefalsone.com

Jeremy JacksonHost of The Sports Medicine Broadcast

John Ciecko – jciecko@bloomfield.org

Alisha M Penningtonalisha@theatvantage.com

Mike McKenney – m.mckenney@northeastern.edu

Mike Hopper – Mike.Hopper@bishoplynch.org

Clint Sanders – clint@dragonflyathletics.com

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

PhysicalTherapy.com; 1freecourse; continued; Sue Falsone

Challenging the Status Quo – 588

Kent Games Coaching is all about challenging the status quo. He was one of the youngest professors to be offered tenure. Kent was obtaining his dream job at his alma mater.

But that wasn't enough. He still felt empty.

Challenging the Status Quo

Dr. Kent Games began evaluating his life through these questions:

  • Did I LIVE?
  • Did I LOVE?
  • Did I MATTER?

Alisha is always growing and challenging the status quo

If you follow Alisha Pennington, owner of ATvantage, on social media she readily admits to her lack of confidence, her need for approval, her attempts to hide doubts and fears.

She has learned to embrace those doubts and fears and test them.

Live from NATA 2019

DragonflyMax hosted the podcast lounge again this year and we had a phenomenal team of hosts and workers to put on a fantastic show.

Kent and Alisha answer three big questions:

  • Why
  • How
  • What

Following the Simon Sinek book Start With Why and the follow up Find Your Why Kent and Alisha work through the foundation of what it takes to challenge the status quo.

Some bits of knowledge from the conversation:

Finding your why is as much about what it is is NOT as is it about what it IS

As professionals, we find there is not one cookie-cutter path, but as students, we are often lead to believe that A+B+C = D and that is how it should work.

The more you give your self permission to listen and explore that quiet whisper the louder your why will become. We are trained to tune it out and follow the leader.

Alisha kept pressing forward looking for that feeling of “I have arrived” but it was never there. She came to learn it is about the journey and not the destination.

Ther are many more helpful and insightful lessons form the podcast. listen to it as many times as you need to.

How are you CHALLENGING THE STATUS QUO?

Tweet us pictures of how you are challenging the status Quo #ChallengeStatusQuo to @MrJeremyJackson @MrsAMPennington @GamesKenneth

Mindset/ Self Care/ Challenging the Status Quo – Kenneth Games

Mindset/ Self Care/ Challenging the Status Quo – Kenneth Games

Posted by Sports Medicine Broadcast on Tuesday, June 25, 2019

Contact us:

Jeremy JacksonHost of The Sports Medicine Broadcast

John Ciecko – jciecko@bloomfield.org

Alisha M Penningtonalisha@theatvantage.com

Mike McKenney – m.mckenney@northeastern.edu

Mike Hopper – Mike.Hopper@bishoplynch.org

Clint Sanders – clint@dragonflyathletics.com

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

Sportz Factory – 586

Dr. Erin Hassler owns Sportz Factory

Dr. Hassler's Bio from SportzFactory.com:

The Sportz Factory has a combined experience of over 20 years in Sports Health Science and the Sports Performance industry.  

Leading the way is Dr. Erin Hassler, with almost 2 decades of hands-on experience at multiple levels of Sports Medicine and Sports Performance Enhancement.  

Credentials include but are not limited to the Advisory Board of Athletic Trainers, Board of Certification and National Academy of Sports Medicine Performance Enhancement Specialist.​

Since beginning her career as Head Athletic Trainer for Channelview Independent School District in 2000, she has enjoyed industry success as either a staff or contract Athletic Trainer for several organizations in Houston and surrounding areas.  

Dr. Hassler has practiced sports medicine in both public and private school systems the WNBA – Houston Comets and the US Olympic Committee. 

Now as a volunteer medical provider with USA Track and Field, she has served on international teams, including travel to Canada, South America, and Europe. 

She will represent the USA team in the 2019 IAAF World Outdoor Championships.

Sportz Factory

What else besides Sportz Factory?

While in Las Vegas, Erin took part in the Sisterhood Breakfast: Women of Color not necessarily ATs, but many women gather together. Headed by Dr. Rene Shingles, NATA Hall of Famer, the first African American woman inducted. Dr. Marsha Grant-Ford, first African American woman certified.

Related Episodes:

Women in Atheltic Training Inc.

International Women's Day

Contact us:

Dr. Erin Hassler – Sportz Factory

Jeremy JacksonHost of The Sports Medicine Broadcast

John Ciecko – jciecko@bloomfield.org

Alisha M Penningtonalisha@theatvantage.com

Mike McKenney – m.mckenney@northeastern.edu

Mike Hopper – Mike.Hopper@bishoplynch.org

Clint Sanders – clint@dragonflyathletics.com

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

State Advocacy with Kevin King – 584

North Carolina and Kevin King are killing State Advocacy

Currently an assistant Athletic Trainer for the Carolina Panthers, Kevin King has helped lead North Carolina to many great achievements in State advocacy and PR.

Kevin is a co-chair of the NCAT PR committee

In the interview, Alisha discusses the Ballerina Project with Kevin and where they partnered with a dance studio and photographed dancers to create injury prevention posters and videos.

State Advocacy with Kevin King

Kevin King is a Bowtie Guy

One of the NCATA flags was made into a bowtie and sold as a limited edition fundraiser for part of their state advocacy efforts.

While chatting with Kevin after the podcast People were asking where they could get one, but as he said, they are limited edition.

You can find your own style with The Two Guys Bowtie

Life Balance

I recently interviewed an NFL AT and the biggest concern was life balance and raising a family.

Alisha and Kevin King are both life balance people. We try not to use work/ life balance because work is part of your life that needs to stay in balance. trying to completely separate them causes more problems.

A few tips from Kevin:

  • Start with a solid staff understanding
  • When at home, be at home
  • A partner you can connect with is EVERYTHING

Check out the live conversation on Facebook

State Advocacy & Working in the Pros/ with the Panthers

State Advocacy & Working in the Pros/ with the Panthers – Kevin King

Posted by Sports Medicine Broadcast on Tuesday, June 25, 2019

Contact us:

Jeremy JacksonHost of The Sports Medicine Broadcast

John Ciecko – jciecko@bloomfield.org

Alisha M Penningtonalisha@theatvantage.com

Mike McKenney – m.mckenney@northeastern.edu

Mike Hopper – Mike.Hopper@bishoplynch.org

Clint Sanders – clint@dragonflyathletics.com

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

Third Party Billing – 581

What is Third Party Billing?

Third Party Billing means a patient comes in to see the AT and the AT sends the bill for payment to the insurance company. It does not mean you are working at a clinic and being paid hourly by the general fund, but you are billing for services as a PT or DC would.

Who is Joe Greene?

Started at the University of Wisconsin Hospital in 1991

Through various roles at the hospital, he was able to quickly move into an administrative role. Coupled with his state leadership roles, He was really able to look at Third Party Billing a make an impact.

2001 Implemented Autonomous Billing in Wisconsin

What is Orthovise?

The company Joe started to work with physicians and continue growing the autonomous billing aspect of Athletic Training.

2016 NATA issued an RFP pilot project to Joe Green and his team as the pioneer in 3rd party billing

What are the goals of the third party reimbursement project?

Ensure ATs receive reimbursement by insurance companies consistent with other allied healthcare providers. If a PT does manual therapy billed at $60/hour, then the AT acting within their scope doing the same task can be reimbursed at $60/hour.

Secure Consistent recognition of Athletic Trainers as allied health care professionals

What has the pilot study revealed?

  • When ATs bill according to the policy they are reimbursed at a consistent level
  • There are some gaps in analysis
  • Are AT as cost-effective?

What Education is going on with this?

Payor (consumer) and Employers (hospitals/physician) are both needing education

ATs need to be able to bill correctly using the correct codes

Third Party Billing

Third Party Billing Resources from Joe

Check out Orthovise.com for a growing list of resources but here are a few:

Third Party Billing – Joe Greene

Third Party Billing – Joe Greene

Posted by Sports Medicine Broadcast on Tuesday, June 25, 2019

Contact us:

Todd Sabol – todd@sportsmediscussion.com

Joe Greene – joegreene@orthovise.com

Jeremy JacksonHost of The Sports Medicine Broadcast

John Ciecko – jciecko@bloomfield.org

Alisha M Penningtonalisha@theatvantage.com

Mike McKenney – m.mckenney@northeastern.edu

Mike Hopper – Mike.Hopper@bishoplynch.org

Clint Sanders – clint@dragonflyathletics.com

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.

PhysicalTherapy.com; 1freecourse; continued

100K Side Job – Tim Neal – 578

100K Side Job

Have you ever had a 100K side Job?

If you say “I have a 100k Side Job” you are going to be hounded for followers or ridiculed by haters.

Tim Neal was killing it as an Athletic Trainer making upwards of 200K.

He joins us live a the Dragonfly Max Podcast Lounge in Las Vegas to share his story.

Have reservations about starting a business?

Tim watched his dad run a successful business and kinda always had the drive in him to create his own.

I recently started my own business in the Sports Medicine Broadcast. I have shared my story in episode 552.

I was always afraid to start a business as I have seen how much my dad struggles to own one. My conversation with Rob and Casey helped me to get started on the path, but Innovate really moved me to start

I met Tim Neal in a group for Athletic Trainers who are innovating the industry. If you are innovating or want to innovate, come join us at InnovateAT on facebook

Want to check out the live video:

$100,000 Side Job – Tim Neal

$100,000 Side Job – Tim Neal

Posted by Sports Medicine Broadcast on Tuesday, June 25, 2019

More About Tim:

From a small town Texas – Greenville, Texas

Did not have an AT in high school, his first exposure was as Texas A&M Commerce

Started working contract work for a PT clinic

Figured out he was pretty good at assembling the coverage and care for large scale events.

Got fired for putting together a proposal to grow his employer's business.

He turned the firing into a job that he turned into a business that has turned into a dream.

Contact Us

Tim Neal – Tim.neal@kinetixfsm.com

Jeremy JacksonHost of The Sports Medicine Broadcast

John Ciecko – jciecko@bloomfield.org

Alisha M Penningtonalisha@theatvantage.com

Mike McKenney – m.mckenney@northeastern.edu

Mike Hopper – Mike.Hopper@bishoplynch.org

Clint Sanders – clint@dragonflyathletics.com

Sponsors for our Sports Medicine Broadcast Live Event


Dragonfly Max is here to help you improve efficiency and make best use of your valuable resources. Designed for Athletic Trainers, DragonflyMax can help you improve communication, record keeping and efficiency

Firefly RecoveryFireFlyrecovery.com

Frio Hydration – Superior Hydration products and the only brand I will professionally endorse

These people LOVE ATs and help the SMB pay the bills:


Frio Hydration – Superior Hydration products.

MioTech – meeting all of your sports medicine supply needs

PhysicalTherapy.com – use promo code “1FREECOURSE” to start for free

DragonflyMax – one-stop EMR

HOIST – no matter your reason for dehydration DRINK HOIST

MedBridge Education – Use “TheSMB” to save some, be entered in a drawing for a second-year free and support the podcast.